As traditional categories of distribution including Online travel, Global distribution for corporate, Tour, Wholesale and MetaSearch continue to rebuild and supply the hotel industry with travel demand, new distribution strategies are emerging that will grab the eye of the hotel community. The Mobile Marketplace emerges as the next category of low-cost distribution with a specific focus on meeting the traveler where they live, work and play in the mobile space by leveraging proven algorithms for identifying high conversion profiles and match offers & promotions with spending habits. These new approaches will drive bookings via 3rd party associated with brand.com and create opportunities to increase guest loyalty