Airlines must monitor such channels to ensure their fares are distributed adequately and identify potential price undercuts leading to decreased revenue and profitability. This last challenge is compounded by the fact that different channels can offer vastly different prices for the same flight when distributed. This disparity in airfare across channels can result in lost revenue for airlines and lead to customer confusion and dissatisfaction. Therefore, monitoring the airfare availability and disparity across channels is crucial for airlines to ensure they are pricing their flights appropriately and remaining competitive. Monitoring airfare disparity across channels can help airlines optimise their pricing strategies and improve their bottom line