In today's challenging airline market environment, airline loyalty management solutions and frequent flyer programs have become a significant characteristic feature for air carriers to attract new customers and retain the existing ones. Therefore, airlines need loyalty management solutions and services to recognize their customers at any touch-point, create personalized offers and contact loyalty program members with the right messages at the right time. It is an important element of any airline's customer relationship management strategy.Crane Loyalty Layer (Crane LL) is an end-to-end airline loyalty management software addressing the most advanced loyalty management needs of airlines. Crane's loyalty system provides a perspective on customer loyalty management program and establishes the infrastructure needed for utilizing the customer base with analytics and intelligent campaign management utilities.Crane Loyalty Layer (Crane LL) is an integrated part of Crane PSS (Passenger Service System). This alliance between the two systems enables airlines to manage their frequent flyer and airline loyalty programs with better efficiency. Enriched with a long history of product development based on requirements from major airlines across the globe, it contains the most comprehensive loyalty management solution's functionalities. Crane Loyalty Layer (Crane LL) is one of the leading loyalty management solutions in the entire airline and travel IT market