5M Travel Group is the most important Travel Holding Group in Uruguay, and has been maintaining its consistent leadership throughout the decades. Nowadays, it comprises eight Travel Agencies focused on retail and corporate clients: Jetmar, HiperViajes, Buemes, Guamatur, Tienda Viajes, TocTocViajes.com, Turisport and VoydeViaje.uy; a Wholesale Travel Agency: TopTour and a software company: Netviax Solutions. The organizations' operations in the market date back 65 years. In 2018, 5M Travel Group launched MercadoViajes.uy, the first metabooking of the region, which brings an innovative hybrid approach to the online sales Model. Using the latest technology, it currently offers access to seven different travel agencies' information, in order to enable price and value proposal comparison. At present, 5M Travel Group is still growing, recruiting human capital and working towards the implementation of new projects in the Travel industry, such as Uruguay365, a Tour and Activities program within Uruguay.